Focus Around or Focus On

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Focus Around or Focus On :

The popular expression “focus around” makes little sense. An example:

“Next quarter’s advertising will focus around our line of computer games.”

It is presumably meant to convey something like “concentrate on a number of different items in a single category.”

But “focus on” better conveys the idea of a sharp focus.

“Focus around” suggests a jittery, shifting view rather than determined concentration.

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