Focus Around or Focus On





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Focus Around or Focus On :




The popular expression “focus around” makes little sense. An example:


“Next quarter’s advertising will focus around our line of computer games.”


It is presumably meant to convey something like “concentrate on a number of different items in a single category.”


But “focus on” better conveys the idea of a sharp focus.


“Focus around” suggests a jittery, shifting view rather than determined concentration.





























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