Business Dictionary :
Lose : verb : not to have something anymore
To lose an order = not to get an order which you were hoping to get
During the strike, the company lost six orders to American competitors.
To Lose Customers
To lose control of a company = to find that you have less than 50% of the shares and so you are no longer able to direct the company
= to have only fewer customers
Their service is so slow that they have been losing customers.
She lost her job when the factory closed. (She was made redundant.)
: to have less money
He lost £25,000 in his father's computer company.
The pound has lost value. (The pound is worth less.)
: to drop to a lower price
The dollar lost two cents against the yen.
Gold shares lost 5% on the market yesterday.
: losing - lost
: to suffer as a result of something
The company has lost out in the rush to make cheap computers.
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