New Words : mullet strategy

25. mullet strategy :

noun :

A website design where a site's main or most visible pages are professionally written, edited, and laid out, while the rest of the site relies on content supplied by volunteers and site visitors


This term comes from the mullet hairstyle, which is generally short in front and very long in the back. It was popularized (if that's the right word) by the singer Billy Ray Cyrus, but the term itself first appears in written form in the 1994 song Mullet Head by the hip-hop group The Beastie Boys:

You wanna know what's a mullet? Well
I got a little story to tell
About a hair style, that's way of life
Have you ever seen a Mullet wife?

Some people claim the term mullet is much older, and that may well be true. However, there is absolutely no written evidence to support this. Even the Oxford English Dictionary lists the Beastie Boys as the earliest citation, and says that they "apparently coined, and certainly popularized" the term.

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