Business Dictionary :
Direct

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Direct : verb : to manage or to organize

He directs our South East Asian operations.

She was directing the development unit until last year.

Direct : adjective : straight or with no interference


Direct Action = strike or go-slow, etc.


Direct Cost = production cost of a product


Direct Debit = system where a customer allows a company to charge costs to his bank account automatically and where the amount charged can be increased or decreased with the agreement of the customer

I pay my electricity bill by direct debit.

Direct Mail = selling a product by sending publicity material to possible buyers through the post

These calculators are only sold by direct mail.

The company runs a successful direct-mail operation.

Direct-Mail Advertising = advertising by sending leaflets to people through the post


Direct Selling = selling a product direct to the customer without going through a shop


Direct Taxation = tax such as income tax which is paid direct to the government

The government raises more money by direct taxation than by indirect.

Direct : adverb : straight or with no third party involved

We pay income tax direct to the government.

To Dial Direct = to contact a phone number yourself without asking the operator to do it for you

You can dial New York direct from London if you want.

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