A Simple Brochure

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A Simple Brochure :

Brochures require careful planning. Once again, start with careful consideration of audience and purpose. Where will the brochure be distributed? Will it need to catch readers' attention or is it only informational (and if so, how much information does it need to give)? Don't try to cover too much information. A brochure should give just an overview, say, of an agency's main services or the theme of a museum exhibit.

Then the brochure should let readers know where they can get more information.

Once you've made some decisions about audience, purpose and content, start thinking in more detail about design. For a three-panel brochure, you could begin by folding a piece of paper of the size you propose to use into three equal sections and then decide what content is going to go on the inside and what on the outside. Looking at the panels will also help you see how much information you can get on each one. Decide what your main headings will be and whether you will use a photograph or some clip art. Then make some sketches to try out possible arrangements. When you start working on the computer, divide your screen into three columns and use the landscape page setup. Insert open boxes where you want to put pictures or clip art and wrap your copy around them. Decide how you're going to break the information up into units and how you will separate them. Then you're ready to compose your copy and fit it in.

Some Suggestions :

• The cover of a brochure should be simple but attractive with a title and design that make potential readers want to pick it up.

• Keep it simple. Readers expect only basic information but want to know how to learn more if they wish.

• Break the information into chunks with lines, boxes and white space.

• Make each panel a self-contained unit.

• Use simple graphics or symbols to catch the reader's eye.

• Leave plenty of white space at the edges and between elements.

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