Business Dictionary :
Adverse, Advertise, Advert,
Advertisement and Advertiser





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Adverse : adjective : bad (or) not helpful

• Adverse Balance Of Trade = situation when a country imports more than it exports

• Adverse Trading Conditions = bad conditions for trade



Advertise : verb : to announce that something is for sale (or) that a job is vacant or that a service is offered

• To advertise a vacancy

• To advertise for a secretary

• To advertise a new product



Ad : noun informal : ADVERTISEMENT

• We put an ad in the papers.

• She answered an ad in the paper.

• He found his job through an ad in the paper.

• Classified ads or small ads or want ads = advertisements listed in a newspaper under special headings (like property for sale ..... jobs wanted)

• Look in the small ads to see if anyone has a computer for sale.



Coupon Ad : advertisement with a form attached which is to be cut out and returned to the advertiser with your name and address for further information


Display Ad : advertisement which is well designed to attract attention


Advert : noun GB : informal : ADVERTISEMENT

• To put an advert in the paper

• To answer an advert in the paper

• Classified adverts

• Display advert



Advertisement : noun : notice which shows that something is for sale or that a service is offered or that someone wants something or that a job is vacant, etc.

• To put an advertisement in the paper

• To answer an advertisement in the paper

• Classified advertisements = advertisements listed in a newspaper under special headings (such as property for sale or jobs wanted)

• Display advertisement = advertisement which is well designed to attract attention

• Advertisement manager = manager in charge of the advertisement section of a newspaper



Advertiser : noun : person or company which advertises

• This catalogue gives a list of advertisers.



Advertising : noun : business of announcing that something is for sale or of trying to persuade customers to buy a product or service

• She works in advertising.

• He has a job in advertising.

• Advertising agent

• Advertising budget

• Advertising campaign

• Advertising agency = office which plans, designs and manages advertising for other companies

• Advertising manager = manager in charge of advertising a company's products

• Advertising rates = amount of money charged for advertising space in a newspaper or advertising time on TV

• Advertising space = space in a newspaper set aside for advertisements

• To take advertising space in a paper = to put an advertisement in a newspaper


NOTE : no plural

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