GMAT : Analysis of An Issue

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An Issue


32. You can tell the ideas of a nation by its advertisements.


Question


Explain what you think this quotation means and discuss the extent to which you agree or disagree with it. Develop your position with reasons and / or specific examples drawn from history, current events, or your own experience, observations or reading.


Analysis


In order to determine whether advertisements reflect a nation's ideas, it is necessary to determine whether advertisements present real ideas at all and, if so, whose ideas they actually reflect. On both counts, it appears that advertisements fail to accurately mirror a nation's ideas.

Indisputably, advertisements inform us as to a nation's values, attitudes and priorities-what activities are worthwhile, what the future holds and what is fashionable and attractive. For instance, a proliferation of ads for sport-utility vehicles reflects a societal concern more for safety and machismo than for energy conservation and frugality, while a plethora of ads for inexpensive on-line brokerage services reflects an optimistic and perhaps irrationally exuberant economic outlook. However, a mere picture of a social more, outlook or fashion is not an idea. It does not answer questions such as why and how?

Admittedly, public-interest advertisements do present ideas held by particular segments of society-for example, those of environmental and other public-health interest groups. However, these ads constitute a negligible percentage of all advertisements and they do not necessarily reflect the majority's view. Consequently, to assert that advertisements reflect a nation's ideas distorts reality. In truth, they mirror only the business and product ideas of companies whose goods and services are advertised and the creative ideas of advertising firms. Moreover, advertisements look very much the same in all countries Western and Eastern alike. Does this suggest that all nations have essentially identical ideas? Certainly.

In sum, the few true ideas weight see in advertisements are those of only a few business concerns and interest groups. They tell us little about the ideas of a nation as a whole.

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