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Business Dictionary :
Appeal and Appear
Appeal and Appear
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Appeal : noun :
(a) being attractive
Customer Appeal = being attractive to customers
Sales Appeal = quality which makes customers want to buy
(b) asking a court or a government department to change its decision
• The appeal against the planning decision will be heard next month.
• He lost his appeal for damages against the company.
• She won her case on appeal = her case was lost in the first court.
• But the appeal court said that she was right.
NOTE : no plural for (a)
Appeal : verb :
(a) to attract
• This record appeals to the under-25 market.
• The idea of working in Australia for six months appealed to her.
(b) to ask a government department or a law court to alter its decision
• The company appealed against the decision of the planning officers.
NOTE : You appeal to a court or a person against a decision
Appear : verb : to seem
• The company appeared to be doing well.
• The managing director appears to be in control.
