Business Dictionary :

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Brand : noun : make of product which can be recognized by a name or by a design

• The top-selling brands of toothpaste

• The company is launching a new brand of soap.

Brand Name = name of a brand

Brand Image = idea of a product which is associated with the brand name

Brand Loyalty = loyalty by the customer who always buys the same brand

Own Brand = name of a store which is used on products which are specially packed for that store

Branded : adjective : renowned

Branded Goods = goods sold under brand names

Brand New : adjective : quite new or very new

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