Business Dictionary :
Brand



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Brand : noun : make of product which can be recognized by a name or by a design

• The top-selling brands of toothpaste


• The company is launching a new brand of soap.


Brand Name = name of a brand


Brand Image = idea of a product which is associated with the brand name


Brand Loyalty = loyalty by the customer who always buys the same brand


Own Brand = name of a store which is used on products which are specially packed for that store


Branded : adjective : renowned


Branded Goods = goods sold under brand names


Brand New : adjective : quite new or very new

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