Business Dictionary :
Loss : noun : loss of customers = not keeping customers because of bad service or high prices
Loss of An Order = not getting an order which was expected
The company suffered a loss of market penetra¬tion. (The company found it had a smaller share of the market.)
Compensation for loss of earnings = payment to someone who has stopped earning money or who is not able to earn money
Compensation for loss of office = payment to a director who is asked to leave a company before his contract ends
: having less money than before or not making a profit
The company suffered a loss. (The company did not make a profit.)
To Report a Loss
= not to show a profit in the accounts at the end of the year
The company reported a loss of £1m on the first year's trading.
= loss made by selling assets
The car was written off as a dead loss or a total loss. (The car was so badly damaged that the insurers said it had no value.)
= loss made when an asset has fallen in value but has not been sold
= situation where the company’s receipts are less than its expenditure
At A Loss
= making a loss or not making any profit
The company is trading at a loss.
To cut one's losses
He sold the shop at a loss.
= to stop doing something which was losing money
: being worth less or having a lower value
Shares showed losses of up to 5% on the Stock Exchange.
Loss in Weight
= goods which weigh less than when they were packed
Loss in Transport
= amount of weight which is lost while goods are being transported
: article which is sold at a loss to attract customers
We use these cheap films as a loss-leader.
: Against losses of $7.7m in 1983 the company made a net profit of $12.8m last year.
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