Shoe In : Phrases
A sure winner.
Some stocks that seem like a shoe in turn out to be more like worn out sandals.
The commonly used spelling of shoe in makes it seem as if it were rooted in the action of a shoehorn. In fact, the meaning comes from horse racing lingo: corrupt jockeys conspire and agree to hold back their mounts and to shoo in or urge forward, a slow horse on which they have bet. In such a phony contest, the shoo-in is the only horse in the race that is trying to win.
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