New Words : swooshtika
9. swooshtika :
noun :
Derogatory reference to the distinctive logo of the Nike Corporation. Alludes to the powerful hegemony of Nike in the world of sportswear and marketing, the blind logo-worship of unthinking masses of people, and Nike's treatment of its third world workers like slave labor; implicit comparison with Nazi party and the its swastika.
blend of swoosh + -tika, from swastika
Context and Source : People are already beginning to talk about the swooshtika.
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