A Word A Day : Lucrative

Thursday, 22nd May 2008 : Today's Word is ...


( Adjective )

Pronunciation : loo-kra-tiv


1. producing wealth

2. producing a sizeable profit

3. highly profitable

4. productive, well-paid


Middle English lucratif, from Old French, from Latin lucrâtîvus, from lucrâtus, past participle of lucrârî, to profit, from lucrum, profit


advantageous, fat, moneymaking, profitable, remunerative, rewarding, productive, well-paid


poorly paid, unproductive, unprofitable

Contextual Examples:

• She signed a very lucrative contract with the basketball association.

• What they followed was a lucrative marketing strategy.

• In 1809 he was a captain in the Guards, wore medals, and held some special lucrative posts in Petersburg.

• And it is to be noted, that the trade of merchandize, being the most lucrative, may bear usury at a good rate; other contracts not so.

Related Words:

lucratively : Adverb

lucrativeness : Noun

lucre : Noun

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