Ketchum Leadership Communication Monitor



Ketchum Leadership Communication Monitor




The main attributes that people look for in their leaders have not changed much in the past five years.

This is the conclusion of the latest Ketchum Leadership Communication Monitor (KCLM), which has tracked global views on leadership for five years.

The survey, conducted annually by public relations and marketing agency Ketchum, highlights the qualities people expect their leaders to have, overall levels of confidence in leaders and also offers some lessons for leaders seeking to improve.

Which qualities do people look for in leaders?

The attribute people are looking for most is leading by example. It has taken the top spot.

Open communication is also seen as a vital skill for leaders.

Admitting mistakes and handling crises calmly have also featured consistently across the past five years.

Clearly people know what they’re looking for, but leaders don’t seem to be delivering.

Just one in four people think leaders are effective overall and the majority don’t see their leaders as effective communicators. And they don’t think the situation is going to improve either.




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